Clients rely on Spotlight Creative Group, Inc. for high impact branding that makes their companies irresistible to their target audience as well as for developing customer-centric marketing plans and implementing the related campaigns. 

We focus on small businesses that are in growth mode. We help them succeed by clarifying and communicating the aspects of their products and services that attract customers the most -- and differentiating themselves from their competition. Client appreciate that we help them stay focused, and successful, as they add products, services, staff and customers. Our specific capabilities include:  

I. For Achieving Differentiation: Brand Positioning & Design, including

• Capturing your brand's essence in a simple clear statement to guide internal and outsourced resources
• Distinctive logo design
• Naming your Business, product and/or service
• Tagline development
• Business identity materials (business cards, letterhead, signage etc.)
• Comprehensive brand guide, to help ensure employees, vendors and partners all maintain brand harmony

II. For Successful Customer Attraction: Online & Offline Marketing, including:

• Corporate websites; E-tail store sites
• High impact landing pages
• Lead-generating web banners
• Email & newsletter marketing
• Search Engine Optimization -- in-site and off-site optimization, strategic link building, social media
• Search Engine Marketing -- pay-per-click, network media buys, local and mobile
• Print Advertising
• Brochures & Rack Cards
• Direct Mail
• Photography and videography of people, products and places

III. For Developing & Maintaining Relationships: Customer & Prospect Interactivity Tools, including:

• Database development & management, segmentation, analysis & CRM
• Social media & loyalty programs

Clients, past & present

Here is a sampling of the many clients we've been privileged to help in recent years. Of course we'd be proud to share our identity, print and online and offline advertising portfolio with you in person too, of course:

We primarily serve the greater Raleigh NC area with a focus on growing businesses.